Name: MrBeasts Advice on Coming Up with Ideas, and His "Information Diet"
Uploaded: 2024-12-04T01:00:02.000Z
Description: Watch the stand-up comedy video 'MrBeasts Advice on Coming Up with Ideas, and His "Information Diet"' from Theo Von Clips on Comedy Buff. Published 2024-12-04. Transcript available.

Watch the stand-up comedy video 'MrBeasts Advice on Coming Up with Ideas, and His "Information Diet"' from Theo Von Clips on Comedy Buff. Published 2024-12-04. Transcript available.

Another video we're about to start too is I bought a jet and then we're
grabbing two people who just
got like graduated from pilot school or whatever just got their license and we're
going if you
guys live in this jet for the next 100 days don't step foot out of it once in
the next 100 days you
get to keep the jet so then they'll own a private jet but they can fly it
around to do whatever
just as long as they don't leave they just can't leave yeah so like I'm hoping
they'll like fly to
New York and just Uber eat some pizza to the door of the jet then fly to
California or whatever and
it just like yeah that'll be a fun one yeah that sounds interesting is there a
video say if you
got you they shut you down they're like beast you're done no more beasting
around here boy
what if people were like that and then you had to make you got to make one more
video do you know
what it would be you think that's uh only one more I mean because you're
already you've I mean you've
got the five million dollar you know you've upped the ante yeah well that's on
the the show but on
YouTube because I don't I don't have that I don't have streaming money on
YouTube you know what I mean
um I don't I don't know man we've there's not because there's so many things I
want to do it'd be
hard to pick one oh there are yeah you still have a ton of ideas of unlimited I
mean that the
bottleneck for me is not ideas it's just like actually pulling them off you
know because a lot
of these are multi-million dollar projects to take months upon months to set up
months to film
months to edit etc so it's just like they're pretty brutal like one of the ones
we did recently
that I thought was really cool but like this is an example of how much time it
takes is we we built
a bunker underground I don't did you see that one I know I'm not sure okay but
so we had to dig like
a super deep hole we bought a bunker put it in cover it up and then pull up the
like the outside of
it for him so he can see what it looks like and then we had to yeah that top
one right there I've
seen some of this yeah so that that's a bunker we built and then those two
people if they lived in
there for a hundred days they won half a million dollars oh they did it too
yeah yeah and then
like but you have to set deck the bunker and then um so that's like multiple
months of building and
everything and then you put them in there and then that's still three months
and 10 days of filming
and then you know you have to have like camera crew there going around the
clock and you have to have
a medic there just for safety and all these other things and I have to check in
every day and then
now you come out the other end you have 100 days worth of footage which takes
you know editing team
forever to come through and watch and edit and then build stories so like that's
like a eight month
long project you know what I mean so that's they're just like it's a lot yeah
it's very very intense and
and that's the thing is like the fact that I can do all this for a YouTube
video it was like
unfathomable when I was growing up like it's crazy to see like the kind of um
content that can be
supported by YouTube you know like I think on that video we probably spent like
four and a half
million dollars um making that yeah just on that between the bunker and the
prize pool and everything
and how many uh shows can you have like can you have a couple of things going
like that at once
yeah we have to I try to upload two videos a month so we have to be working on
six to eight videos at a
time because these videos take months to pull off so because if we're only
working on one at a time
then I'd only upload once every like three or four months and do you come up
with most of the ideas
yourself or do you have kind of a team when you guys kind of pull them yeah so
that's where it's
interesting because uh the ideas are incredibly important because like you I do
a lot of seven
day challenges right I spent seven days buried alive I spent seven days in
solitary confinement
seven days a cave underground city seven days on zero island blah blah and what's
interesting is like
you could do seven days buried alive so me laying in a coffin for seven days or
you could do
theoretically right I could lay in a bathtub for seven days right both take the
same amount of my time
both are me just laying there but the one in the bathtub isn't going to get any
views no one gives a
the one of me laying in a tomb underground everyone will care because like
fucking what the fuck this
dude buried himself alive so yeah it like shows like the theoretically it's
kind of the same thing
but this idea is just in a different setting environment and we'll probably get
10,000 times
more views and so it shows like the importance of the idea if that makes sense
like it's not
uh views or success isn't just isn't directly correlated with the effort you
put in a lot of it has to do
with what is the overarching concept and so once you kind of realize that you
just like you're really
obsessed with how do I come up with crazy cool original viral ideas and so that's
what I spent
most of my teenage years obsessing over and I used to do every single day I
would brainstorm video
ideas and I'd write them write them down and that's how I built like I just
like google sheet with
like 10,000 ideas on it it's ridiculous I thought of trying to sell that to
youtubers at one point
because there's so many there I could never film them but then after a while
now that things have
gotten so big and I have to like film 25 28 days a month and I have all this
stuff going on I can't
do an hour a day so I hired people to do it for me and then you know like once
a week they'll just go
hey here's 200 really cool unique ideas I'll flip through them and you know
they'll usually inspire
something in my head because a big thing too is like this is what um I've
probably said this on podcast
before but like if there was a like a fruit in Africa that if you ate you grew
two feet taller
and you didn't know that existed until I just told you right now right you
wouldn't have been able to
brainstorm ideas around eating that fruit but now that you know it exists you
could and so it's like
very important to uh always be intaking new information and learning things
because that's how
you you know come up with more original creative stuff like I I noticed when I
first started hiring
people to like you know start brainstorming stuff for me that like after two
months of someone doing
this you would just basically start getting the same ideas on autopilot right
like if a guy really
likes basketball you'll start to notice like oh 10 of his ideas have to do a
basketball but it's not
because basketball is like the greatest idea is the most viral thing it's just
because that's what he
watches and so you know and you'll notice if someone watches baseball though oh
now they conveniently
have baseball ideas and and so what you want is you just want to get someone
who you just almost like
want to make them constantly learn and absorb new information listen to 10
different podcasts
one episode of each not 10 of one listen you know watch every sport not one and
you you almost have
to like to train people to help you come up with good ideas you have to just
train them to watch a
bunch of different content and absorb information and you'll see it come out in
their ideas if that
makes sense so first of all you'd find somebody who you like okay I like this
that this person comes
up with ideas yeah and then you'd be like now I just need to have I need them
to encourage
them to consume different things yeah it's almost like different ingredients to
come out with a
different cake exactly yeah so you control their information diet and by you
know information diet
that's so wild I mean and that's yeah I mean I obsess over things so yeah it's
important but that's
that's that's been super helpful um because yeah it's just that's how we
because a big part of
getting 100 million views theoretically on a video is if uh any you know is it
something someone has
seen before or not like uh there's this TED talk I watched one time and he was
talking about how
you know if you're driving down the road you just see a cow you you're probably
not even gonna look
at it right who cares you've seen him all the time but if you're driving down
the road and there's
a purple cow you're gonna look like four times you're gonna remember that like
you you know someone
could ask you a year later and you'll be like yeah I saw a purple cow and it's
like the only difference is it's purple and it's kind of the same way on social
media
right like if you're scrolling through videos and it's something you've seen
before nothing too crazy
it's just the it's almost like you should visualize it's like that's the
equivalent of someone seeing
a cow but if it's something they've never seen before like you putting a bunker
underground and two
people living in it that's that is the equivalent of a purple cow on social
media like how do I make
something that prince would drink milk out of you know wait what'd you just say
like how do you make
something that prince would drink milk out of prince um prince musician what's
his last name
prince okay you know I'm talking about prince from Minnesota no oh prince I've
heard the word
yeah he's a musician but purple he was like a purple guy gotcha gotcha so like
how do you make
this right got 2 000 princes right but he's the he's he's the one-on-one yeah
he's prince gotcha gotcha
right like that's what I'm saying like how do you I gotcha yeah I'm saying the
same thing you're saying
yeah you know so that's that's a very important thing um so it's just if anyone
watching ever wants
to do social media perfect think make your ideas the purple cow don't just be
the cow yeah you'll blend in