Name: Joe Rogan Experience #817 - Jason Hairston & Brendan Burns
Uploaded: 2016-07-01T00:11:46.000Z
Description: Watch the stand-up comedy video 'Joe Rogan Experience #817 - Jason Hairston & Brendan Burns' from PowerfulJRE on Comedy Buff. Published 2016-07-01. Transcript available.

Watch the stand-up comedy video 'Joe Rogan Experience #817 - Jason Hairston & Brendan Burns' from PowerfulJRE on Comedy Buff. Published 2016-07-01. Transcript available.

Joe Rogan Experience #817 - Jason Hairston & Brendan Burns

couple hours and
Yeah, we got the gun. What's up gentlemen? How are you? Good. Thanks for having
us. For people who tune into this podcast
I got Brendan Burns and Jason Harrison who run a company called Kuyu which is
The premier if you could look at your company
Like in comparison to a lot of other like sporting good companies and like if
people think about like a hunting company
You think about oh, it's like some duck dynasty type shit. You guys what I like
about your company is
There's not a lot of people that take what you guys do like make
clothing and gear and
Take it to the most technical and most intelligent like what is the best shit
you can possibly make
It's it and go do that. That's it. But because of that this company's become
this gigantic company
I found out about you guys by from my friend
Martin putellus who works for meat-eater. He was wearing these clothes. I go.
What's what's going on with that?
What do you got there? And he's like this is Kuyu. This is this new company. It's
out there
This feel this feel that feel this is an ultra light is the best kind of fabric
So he started telling me about your company and I just love when people go for
it
I love when people like people wouldn't think that there's like this big market
to create the most
Technical most ridiculously engineered hunting clothes you would say what the
fuck who's doing that like weird who cares?
Yeah, exactly who needs it but then listening to you guys on a couple of
podcasts might these guys are fucking sharp dudes
Super sharp intelligent people who just happened to be in love with hunting
And so you've taken this mindset this this achievement oriented mindset and put
it towards this company
It's fascinating to me. Yeah, it's you know
I just got into it because I want to make stuff. I couldn't find I wanted
better performing products
It's what you know, we created the category with Sitka back in the days back in
2004
because I was wearing all mountaineering gear and
Wondered why I was the only person that wanted that style that type that
performance level of hunting gear
I didn't believe that I was alone and
Came up the concept introduced it in oh six to the hunting market and exploded
created the entire technical pro category
And it's just it's now what everyone's chasing. It's what everyone wants to
wear and makes a significant difference for our customers in the mountains
Well, there's a bit of this a lot of uh hunting people are kind of fashionistas
in a way
Totally like oh, what do you got there?
Under Armour who's at first light like they start like looking at your stuff
almost like girls look at shoes and purses and shit
It's it's really kind of interesting that way
Well, no one likes to go to hunting camp be out geared, right?
Your buddies got the coolest latest stuff. They're like, what?
Well, what is that one of the reasons why I want to have you guys on is because
I've done the best job I can of trying to educate people
as to what I see when I talk to people that are really intelligent really
ethical very
very involved people that are fanatics about hunting because I think there
people have a distorted perception of what hunting really is
Totally do it's like Yahoo's beer drinkers. I mean, Bubba
I mean people think of hunters as Bubba rednecks driving around drinking beer
shooting stuff out of the truck and it's so not that
At least our customer base and what we do. I mean, it's a true lifestyle. It's
a heritage
It's been passed down in my family. It's where we live and breathe. It's why I'm
I trained every day
It's what my focus is on my life and what I've done for a career in a business
and it's
There's a lot to it and the places we go require that or you're gonna pay a
huge huge price
And so it's a way for me to test myself as a human being as a man as a hunter
and in life and
it's something that you know, is a big big part of me has been passed down from
my father and I'm passing down to my kids and
You know, we've been hunters for 2 million years. I'm freaking proud of it
A lot of people shy away from it and it's something that is, you know, really
really obviously a very important part of my life
and well, there's not a lot of high performance, you know, super
Skilled things where you also have a lowest common denominator kind of guy that
that you're associated with I mean if Mountaineers
You know had a guy that was wearing a white tank top and was down at the
climbing gym falling off breaking his head every week
People would perceive them slightly different. I mean, it runs, you know, the
guys that are doing the most extreme stuff in the world and
The percept the perceived person that's down here
So, you know what people you get lumped in with the lowest common denominator
guy, which is not not the case at all
I mean, yeah, that's a real good point. Yeah, and
Yeah, I mean it's it's
It's certainly what we're doing. We're testing our products. I mean we argue
that it's it's a
Different format than even outdoor gear. I mean, we're when the weather's bad
and you're on a climb
You stay in your tent when the weather's bad. We're on a hunt. What do we do?
Yeah, especially if you're not bringing much food and you're counting on
killing something and eating it up there
Totally, it's it's an endeavor. That's a very very difficult and misunderstood
endeavor
It really is and I think companies like yours and what you guys are doing and
the videos that you release on YouTube
Especially when you're going over the extreme engineering involved in your
packs and your gear and all the different thing to me
That stuff's fascinating. It is because I love people that are just going for
it that are just
Engineering the shit out of things try you guys are chopping down
Brushes to make them lighter and you all the stuff you do like I was listening
to one of the podcasts
We talked about your Excel sheet that you make. Oh, yeah spreadsheet. I mean
goes in for every every hunt you weigh everything out
So, you know exactly what everything weighs before you're going on to a
mountain you have to for what we're doing
Yeah, I mean you look at any endurance sports you look at cycling is a great
example
I mean ounces they've proven are huge if you're climbing on a bike
And the bike weight and the body weight on all that leads to better performance
and we found the same to be with with what we're doing on backpack
Hunts, I mean every ounce over a 10-day hunt really adds up in calorie burn and
calorie deficit
Which then turns out to be performance and you know it well from training well
It's also you guys have engineered these clothing that your clothing line is
incredibly quiet
Which is also a really important thing and there's there's so many different
levels to getting it right when it comes to hunting gear
Getting it right when it comes to you know
I mean it could be the difference between success and failure and this is one
of the things that I wanted to kind of highlight about
This pursuit. I don't like to call hunting a sport or a discipline mean call
whatever you want
But it's not you know, they're not yeah, it's it's it's it is what it is
It's weird that you have to lump it into this other thing
But I think that people have a distorted perception of it because of what you
said because of this lowest common denominator guy the the Bubba thing
But what the more I've gotten into it the more I've met people like you guys or
people like cam Haines or Steve Rinella
Remy Warren and you get deep in you realize like this is a
Really difficult discipline very very difficult that has many many many layers
to it. It really does
I mean you look at the some of the expeditions we're doing up north
You know, we go up to the Yukon or Alaska or Northwest Territories and we're
going from point A to point B like a normal expedition
But they were hunting yeah on top of that. Exactly. We're gonna manage the game
that we take out on top of that
Yeah, the weight and the extremes and the conditions and the weather. I mean it
adds to I
I mean you have to be really well prepared really
Physically mentally and also with the right equipment and gear yeah, I mean you
had in the mountains and some of the stuff we're doing
I mean, it's not like it's comparable with mountaineering, but I mean you don't
have to you know
It's not a to be you just got to survive to a to be I mean you have to thrive
in the mountains
You have to understand what's going on with the animals. You're up early you're
up late. Yeah
I mean, it's it's
Even more in-depth than than just getting from point A to point B and a lot of
these places we're going there is no
Reason to ever go there unless you were hunting
I mean is some random mountain in the middle of ice glacier that not
particularly tall not particularly but like
There's no reason to go there unless you had something to go there to look for
and that's the cool thing
We're seeing stuff that nobody would ever go see. Yeah, it's like a to B with a
very complex biological puzzle
Totally. Yeah, it's it's so it's so different than like I said a lot of people
think of it
Your companies you guys are represented by this big horn cheap. I mean that is
like a part of your logo
Yeah, which is one of the most difficult animals to pursue sheep hunting is a
pinnacle man, and it's
It defines for Brennan and I and for people in the company and people associate
with the brand
I mean it is the ultimate dream
It's what we all dreamt about growing up is someday. I would be a sheep hunter
I'll earn the right to go sheep hunting because it's so difficult. It is the
opportunities are limited the
And it's an animal that lives in places that we you know, we can visit, but we
can't live there
I mean it they live in places that you just you know the normal you we only get
to like a snippet into their
Into their life because it's places you can't you just you just can't live. I
mean you can't go there and you can die
Absolutely. Absolutely. Yeah, yeah, I mean Cam Haynes good buddy Roy Roth died
just this past season
He did fell 700 feet to his death while sheep hunting. I was hunting I had a
tag in Alaska in the Chugach
A couple a little ways over from there
And I mean we went 37 miles in up up to two two forks of a glacier
And I mean we got to where you could physically a human being without climbing
gear could not go any further where I killed my sheep this fall
15 year old ram living up in the rocks and I mean that like that is some of the
that's some of the most
That's some of the toughest country in the world. I mean it's brushy and ice
and nasty and you know again, it's not it's not pleasurable
To go in there like you have to to really go into something like that
You have to have a goal or a reason to be in there. It's not like I'm gonna go
grind out this miserable brush
And you know poor, you know
Shitty rainy weather home. Yeah, you're just like why would you be there? He
wasn't because you go there because you want to see
You know is this is gonna test me and you want to see if you can match which
with this animal and you know
You want to go see if you're up for the challenge?
I mean, that's what we've been doing for is the world's oldest and greatest
sport
I mean if you're not you know, you're either hunter or a berry picker
Yeah
And the the level of intensity that's involved in that moment when you actually
try to take that animal after that incredible hike in
After 37 miles of risking your life to get to that point
And then that moments there just the extreme amount of pressure and intensity
involved in that moment
That to me is what defines the real challenge the ultimate challenge of hunting
And this idea that it's a bunch of people that like killing animals or it's a
bunch of fat yahoos and sit around drinking beer
No, there's way there's way more to this thing. This is an insane
Like really primal pursuit
It is we always say you're either a hunter you're like brendan mentioned a
berry picker
It's in our dna i