Name: Kid Rock Reflects on Viral Bud Light Video
Uploaded: 2024-02-22T20:42:22.000Z
Description: Watch the stand-up comedy video 'Kid Rock Reflects on Viral Bud Light Video' from PowerfulJRE on Comedy Buff. Published 2024-02-22. Transcript available.

Watch the stand-up comedy video 'Kid Rock Reflects on Viral Bud Light Video' from PowerfulJRE on Comedy Buff. Published 2024-02-22. Transcript available.

The Joe Rogan Experience
So, what's it like being the dude who took out Bud Light?
Let's get right to it.
Let's get right to it.
We were going to bring a few cases in here for you.
Let me switch sunglasses.
Fuck, I'll drink it. I don't give a shit.
Two kinds of beer in this world, cold and free.
I like them both.
Man, I was just having fun, to be honest with you.
I mean, I was pissed.
Like, you know, but it wasn't like it was going to wreck my day,
let alone my life.
I was just kind of like, what the fuck are they doing?
You were the straw that broke the camel's back.
I became the face of it, yes.
I'm not the Pied Piper to sit around and think like people follow what Kid Rock
does.
I just became the face of it.
Yeah, but they kind of do.
They kind of do.
Listen, man, when you got so upset that you were fucking machine gunning.
Throwing a tantrum with a machine gun.
You machine gun cases of Bud Light.
They want to let guys play girls sports.
That was the end.
That was really it.
If there's one moment that they look back on and fucking go, shit!
It's that moment.
I've talked to him about it.
I know you have.
Yeah.
You were there at UFC fight.
Yeah, and I met that dude.
The CEO.
Brendan.
He's a good guy, man.
We've become friends.
He's a good guy.
After five minutes of talking to him, I'm with Trump there in Dana's green room.
I go to Trump.
I go, see that dude behind me?
I go, that's the CEO of Bud Light or Anheuser-Busch.
And Trump's like, you want to go talk to him?
Which in my mind, Trump said, you want to go fuck with him?
And I'm like, yes, absolutely.
So we go over there.
We're talking to him.
We actually had a great conversation.
And at some point he was telling me how he got the video.
And he was actually down in Texas doing some hunting.
And I'm like, we talk and talk and I'm not going to share all our conversation.
That'd probably be inappropriate.
But I'm like, dude, you seem like somebody I'd fucking be friends with that I'd
hang out with.
He's like, you would.
That's what I'm saying.
And I'm like, I'll come to Nashville.
Come visit me.
Fucking did.
That's awesome.
Came with his top team.
Fucking we broke bread.
Got fucked up on Bud Light.
Fucking bold.
Like, did all this fun shit.
And we had a good meeting beforehand trying to think if there's something I
could do with
Anheuser-Busch.
And I just didn't feel comfortable with it.
You know, I threw out some ideas that scared the living fuck out of them.
And at the end of the day, I was like, guys, I don't feel right taking your
money.
I was like, I go, we can continue the conversation, see where it ends up.
Honestly, I don't want any corporate deals.
I don't feel right.
There's not a penny on earth that could make me change who I am or have people
look at me
in a different way.
Right.
Even though it's probably half the country at this point that likes me and
other half
wants to put a bullet in me.
I understand that.
There's no like, ah, he's okay.
Right.
I've destroyed that.
There's no, Kid Rock's okay.
It's either I fucking hate that kid.
Or I love that dude.
Yeah.
I'll take a bullet for him.
Yeah.
But you know, we still talk.
And that's a better place to be, honestly.
Yeah.
And like I said, you know what I mean?
They fucked up.
And when you get to the grassroots of it, that's what they did.
And there's so many people that work for that company.
And you know all the stuff they've done.
We don't have to be a broken record here.
It's a great company.
Right.
They've done amazing things.
Anheuser-Busch is an amazing charitable company that they do a lot of great
things.
Yeah.
And I dug into that and I was educated on it.
Even before Dana called me about his deal and things like that, you know,
people discussed
with me, you know, I did a little digging and talk to people.
And I'm like, at the end of the day, I'm like, all right, they got the message.
Like, I'm not someone who holds a fucking grudge his whole life.
You know what I mean?
And honest to God, I was having a lot of fucking fun.
I don't get to pull my machine gun out and film myself doing cool shit too
often.
I'm just not that type of person.
And I was like, this warrants it right here.
Get all the Bud Light on property.
That was actually all the beer I had on property.
I kept a lot of shit around.
More than I thought.
We stopped selling it at the Mothership because nobody's buying it.
It got that bad.
You know, what's going on there?
It's nuts.
It's stupid.
I think it's stupid and Shane Gillis brought it back a lot.
I love Shane.
Shane's a buddy.
He's the best.
Yeah.
He brought it back a lot, you know, because he never stopped drinking it.
You know, it's slowly making its way back.
And I think the UFC helps a lot too.
But they took a big hit.
One of the things I told them was, I was like, I go from the outside looking in
guys as a
friend.
You know, somebody who doesn't want to see this brand hurt and destroyed
anymore.
Like, you got smacked on the ass.
Yeah.
You know, in a pretty hard spanking.
I was like, but I don't want to hold your head underwater and drown this
fucking company,
put people out of work and that shit.
It's like, you got the message and it's clear.
I wish people knew these guys running the company because they're great fucking
guys.
But I said, um, I said, you know, there's just a percentage of these fucking
trolls on the
left and on the right.
They're like, I'm so empowered by the internet.
I'm going to piss and bitch and moan.
And you know, I have a voice.
It's like, oh, fuck yourself.
All right.
Cut it out.
Like if anyone's still spending time on this, you clearly are fucking bored.
Find something better to do.
Yeah.
It's definitely a pursuit of losers.
But the problem is those losers can actually affect businesses.
And that's what they know.
They know now that it's possible both on the right and on the left.
But they need to know there's so many more businesses in this country deserving
of that
treatment.
Right.
Fucking Ben and Jerry's, Starbucks, Target.
The list goes on and on.
Yeah.
And I don't care if they're left wing or right wing.
It's just their fucking ideology.
Yeah.
Like, you know, when they cross that line and signal to people like myself and
many others
that they were okay with this transgender thing.
And more so at like, is this going to get directed at my kids?
Right.
And you think fucking men should be in women's sports?
Like, nah, nah, nah.
That's where I'm drawing the fucking line.
Get the fuck out of here.
Here we go.
Let's go.
Are we really drinking Bud Light?
Let's go.
Watch how much shit I get for this.
Who cares?
I don't give a fuck.
Why do you got Bud Light here, by the way?
Shane.
Oh, Shane Gillis?
He's on the podcast all the time.
Oh, did I tell you these fucking smart asses?
You know, my buddies now at Anheuser-Busch.
Cheers, sir.
Cheers, brother.
For my birthday, they sent me a fucking hundred cases of Bud Light.
That's beautiful.
It's fucking hilarious.
Truck rolled up to the fucking house.
I'm like, who the fuck?
Because my friends have been bringing it over, shoving it in my golf bag.
Since I did the machine gun fucking, what caught machine gun gate.
They've been fucking with me at everything I go to.
Like, someone's fucking Bud Light, this Bud Light that.
And finally, I came to a point where I'm like, you know, where I did my
research.
And like I told you, like, I don't give a fuck.
Like, a lot of people work.
You know what the worst part about it was?
Is people were like, people losing their jobs.
And I was like, no.
People's fucking livelihoods.
I knew people who drove trucks for, you know, big Bud Light trucks, this that
and the other.
And their fucking livelihoods were crushed.
Because now people are fucking with them.
One of the heads of fucking AB said he went to my bar, Kid Rock's, you know,
big-ass honky-tonk in Nashville.
He's like, dude, I walked through there with a Bud Light shirt.
He's like, three people told me to go fuck myself.
I was like...
Yeah, I was reading about this one bar owner who had to stop carrying Bud Light
because when people would buy it, other people would get aggressive with them.
Yeah, and...
That's dumb as fuck.
It is.
That's dumb as fuck.
And by the way, I'm not into fucking boycotts and cancel culture.
Like, sending someone a message, okay.
Or when they're targeting our children, shit like that.
Like, you know, there's a fine line there.
But ultimately, I'm not fucking into cancel culture and fucking that shit.
I mean, I fucking riled against it since day fucking one.
And I'm like, we sent them a message.
We don't even fucking cancel them, all right?
If they go down this path again and they start this, like, I think they figured
out who...
If you're in business and you have a clear market, you might want to focus on
that market.
Yeah, and don't disparage them openly, publicly, like they did.
Yeah, I don't think if there's, like, what would be, like, what's a target
audience for gay people, a product?
Like something?
Lube.
Lube.
That's universal.
Um...
Well, you know, it's something like that that's, you know, this is for gay
people, you know, primarily.
I don't think there's a thing.
I don't think there's a thing.
Then you probably don't want to advertise on the outdoor channel.
Right, musicals.
Just saying.
It's nothing to say it's bad or wrong or fucking right.
Right.
It's just fucking common sense.
That's an actually good comparison.
I feel like advertising musicals on the outdoor channel.
Hey Bud Light, send me a fucking check.
They sent you how much beer?
Two pallets, 100 cases.
How much is that worth?
I have no fucking idea.
Probably a lot of money.
Well, it depends.
How much do they spend on that?
On Broadway in Nashville, including our bar, we're guilty of it.
Everyone does it.
I'm not a fan of it.
Beers are fucking like $7 to $10.
Wow.
Nobody bats an eye.
Wow.
But I, when we went into the agreement with my partner with the bar, I was like,
I don't
want shit to do.
With operations at any level, with dealing with bands, booking.
I'll throw in my two cents.
I'll keep up on things, but I hang fucking pictures.
That's what I do.
I come down and I'll get on stage drunk once in a while and sing a number or
two.
But fuck a lot of money.
Depends where you're selling them.
So I've been giving them to my friends.
But if they're even, you want to see fucking confused people?
We get done playing pickleball or something.
I'm like, hey, you guys take a couple of cases of Bud Light if you want.
And they take them into this room and they're fucking stacked.
And they're like, what the fuck, dude?
And I'm like, it's a long fucking story, man.